"Is it inflated"

"Is it inflated ?"
Inflatable Sculptures
Nov 27 - Dec 31, 2004

 
               Exposition "Is it inflated?", Damien B Contemporary Art Center, Miami, USA
               Artistes: Aeroplume, Asif
Farooq, Meriem Djahnit, Pascale Guinet, T. Murakami, Smad & Jazed, Sylvia Riquiesses.
               Curators: John navarro et Damien B.
La présence et l’attitude facilement reconnaissable et identifiable des « teeny-poppers » de Pascale Guinet trônant au milieu de l’exposition nous fait l’effet d’un de ses appels visuels de la publicité afin de nous exciter inlassablement. 
Encore une transgression de ce qui nous assaille, un de ses panneaux publicitaires qui triomphe peu à peu de la réalité empirique. Outrageusement simple, cette image, symbole de l’industrie des biens de consommation, possède les traits symptomatiques des images reproduits en masse, de ses produits fabriqués a la chaîne et apprêtés pour être facilement assimilable. Cette icône commerciale publicitaire, Pascale Guinet ne la choisit pas au hasard. Elle a le don prodigieux de choisir précisément des images investies d’une très forte résonance et un sens aigu de donner à voir ce que la civilisation américaine a de plus profondément américain. 
En effet depuis plusieurs années elle développe ce qu’est aujourd’hui « l’american way of life ». Avec cette œuvre, l’artiste s’attaque à l’univers spécifique qu’est le monde de la consommation et de la publicité aux États-Unis. Dans ce pays ou les centres commerciaux sont de vraies villes tentaculaires, montrant un aliénant spectacle d’abondance et de choses désirables. Les allées de ses « mall » sont jalonnées d’une myriade de publicité gonflable en tout genre, véhiculant toutes sortes de messages appelant a l’ivresse de la consommation. 
Le gonflable a cette qualité mimétique et rassurante qui sied si bien à notre époque, d’être une pure surface de projection, au service de l’affirmation. Il représente. 
Peut-être aide-t-il au même titre qu’un produit standard étalé sur des étagères à combler l’angoisse du vide?
 
John Navarro

 

 

 

 

 

 

Group show of inflated sculptures displaying , Aeroplume (FR), Meriem Djahnit (FR) , Inflatable systems (UK) , Pascale Guinet (FR), Jasee & Smad (earth) , Sylvia Riquezes (Venezuela) , Asif Farooq (USA) ,Takashi Murakami (JP)

curators: John Navarro and Damien B.

Opening reception Saturday November 27th 7:30-11:00 pm

Art Basel hours: Dec. 1st - 6th 9:00am to 5:00pm
Dec 2nd: 9.00am-12.00 noon Special Wynwood Breakfast, There will be trolleys available to visitors, to and from the Miami Beach Convention Center to the District and 20 mini buses will be traveling throughout the Wynwood Art District

Maps of the Wynwood district will be available at each location, on the buses and at the Rubell Family Collection entrance, together with promotional materials for participating venues. Each participating venue will display an enlarged version of the map on their entrance façade

The opening reception will on November 27th with an other great night on December 4th coinciding Wynwood Art District Gallery Walk and Art Love Design in Miami Design District.
This show will be the first gathering in Miami of international and local south Floridian artists working on inflatable sculptures and projects.

 

 

Air is everywhere in our life, surrounding us at any moment and is needed for almost any kind of life on earth. Designers, architects, industry (car, space...), sciences (meteorology, medicine...) have been using inflatable structures since over half a century and artists as well, like Andy Warhol, 1966.

But today, more then ever, artists are experimenting and using this medium to create new forms of expression that receive more and more respect and appreciation within the artistic world and market as well as in the general public. This show will be an unique opportunity for the public of Basel Art Fair and for Miami to discover a new generation of artists and a new trend in contemporary art.

"the inflatable can effectively embody utopia because of its underlying suggestion of mobility flexibility movement and change.There is a notion of wanting to beak out from behind the bars,of alienation of stepping out off line ". Jean Louis Violeau

 

"We seldom note the true significance of those things that are granted by nature and consequently permanent. We rather invest in perpetuating the ephemeral as an artistic practice. The tradition of sculpture grew from the importance of the formal object, its beauty, and its imperative artistic value. The release of Andy Warhol's silver clouds (1966), a collection of helium filled Mylar pillows, appears as one of the turning points to the idea that a sculpture should be heavy and permanent. Today more then ever, artists are experimenting and using different media to create new forms of expression."

The group of artists showing this December chose "Air" as their motif for several works and interventions. They explore the potential of the frivolous, playful and disposable inflated plastic to create monumental art structures. Inflated PVC is rarely taken seriously as an art material. Its cheapness, fragility and the mass dissemination of a "made in china" production into the dollar stores, re-enforce the notion of the non value of those objects. Spread all around us like air, inflated PVC has also played major rolls in life saving products, or in outer-space technology and military operations. Hiding beneath the playful realm of space hoppers and rubber-rings is a diverse range of further applications for air filled forms, some of which are challenging and deceptive.

 In the same way many abstract concepts, dreams, and thoughts are often represented inside a bubble as a way to give physical form to the intangible, the inflated sculptures presented by these artists attempt to embody utopia by appropriating the notion of continuous flux, mobility and displacement inherent to the materials.

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